Logo and promotional wording – Terms of use

Isle of Wight Trading Standards Service

‘Buy with Confidence’ a trader approval scheme

Logo and promotional wording – terms of use

1.0             Introduction

As an approved trader you have permission to publicise that you are a member of the Buy With Confidence (BWC) Scheme and to use the BWC logo.

The BWC logo was specially created to achieve a strong identity for the scheme and as such must not be redrawn, reshaped or altered in any way.  The logo should always be presented as large as comfortably possible, as strong branding and a consistent approach is essential.

The logo must only be produced in two colour formats: red, black & white (where possible) or in greyscale (black & white) for a single colour print.

For very small scale printing a logo without exterior text is available from your approving authority.

 2.0            Use of the logo

You will be provided with a copy of the Buy With Confidence logo, which can be used in the following ways:

·        On your business stationary (e.g. letterheads).

·        In your advertising or sales literature.

·        On your business’s website

·        On your business premises and vehicles.

In the case of approval limited to a specific branch or branches, the logo shall not be used in a way which implies approval of the whole organisation.  Use of any other Council Logo is not permitted within the terms of your membership unless specifically stated in writing by the approving authority.

If you wish to use the logo in any other way, please contact us for         approval first.

Unauthorised use of the BWC Scheme logo may be a criminal offence and may also result in your firm / Company’s expulsion from the Scheme.

3.0             Promotional Wording

As well as using the logo, you may wish to publicise your membership of the scheme by making a written statement in your adverts etc. Once your business has been approved, permission is given for the following statements to be used in connection with your membership.

·        Approved Buy With Confidence member.

·        Trading Standards Scheme member.

Additionally:

·        Approved by Trading Standards (this can only be used in conjunction with the logo which must be of legible size).

Other statements are not acceptable for use, some examples are listed below, they are not a definitive list:

·        Recommended by Trading Standards/ the relevant Council.

·        Approved by the relevant Council.

·        Working with / in conjunction with / in association with Trading Standards / the relevant Council.

If you would like to use any other expression, please make sure you contact us first in order to obtain written permission.

4.0       Termination of membership:

When applying the logo or wording to your stationery, adverts, vehicles etc. please remember that if your membership of the scheme should end for any reason, permission to use the logo and statements will be revoked with immediate effect. This may result in your business having to amend adverts; vehicle livery etc. the approving Authority will not be able to accept liability for any costs involved in taking this action.

All certificates and documentation indicating membership of the scheme shall remain the property of the approving authority and shall be returned in the event that membership ends. Customers responding to advertisements on the basis of the logo e.g. via Yellow Pages must be informed of the withdrawal of approval.

It is important to note that unauthorised use of logos or statements could result in your membership being terminated and may constitute a criminal offence.